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Rescue Ready Pale Ale
Beer label concept for Denali Brewing Co. x Denali Rescue Volunteers collaboration.
The design celebrates the volunteer rescue teams who operate in extreme mountain environments, combining humour, storytelling, and bold shelf presence into a single can design.
The goal was to create a label that felt energetic, memorable, and distinctly Alaskan while clearly communicating the collaboration’s purpose: supporting the work of Denali Rescue Volunteers.
The final design balances strong front-facing branding with a clean, readable composition optimised for real-world can presentation and retail visibility.




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